Electronics Sought After by Indonesian Consumers in 2025

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Akbar Ridwan 19/06/2025 09:21 WIB

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Categories of Electronics Planned for Purchase by Indonesian Consumers (January 2025)

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Categories of Electronics Planned for Purchase by Indonesian Consumers (January 2025)

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According to a Standard Insights survey, 66.8% of Indonesians plan to purchase electronics in 2025. Meanwhile, 13.7% are undecided, and 19.5% have decided against a purchase.

Of those intending to buy electronics in 2025, the majority (27.2%) plan to purchase smartphones. Household electronics also feature prominently on Indonesian consumers' shopping lists for this year.

Other desired purchases include laptops, televisions, tablets, and game consoles. The complete list of products Indonesians intend to buy in 2025 is as follows:

Smartphones: 27.2%
Household appliances: 22.8%
Laptops: 17.3%
Televisions: 12.7%
Wearable technology: 8%
Tablets: 6.6%
Game consoles: 4.2%
Other: 1.1%

For context, the Standard Insights survey was conducted in January 2025, involving 635 Indonesian respondents aged 18 and above. Respondents were recruited online using a quota sampling method.

To ensure data quality, the survey included red herrings, traps, and consistency checks. Respondents who failed these checks were eliminated from the final analysis.

Editor : Erlina F. Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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