According to a JakPat survey, in the second half of 2024, 91% of respondents in Indonesia had conducted e-commerce transactions.
Of this group, the majority, or 33%, spent approximately Rp200,000–Rp400,000 per month on online shopping.
Furthermore, 24% spent less than Rp200,000 on online shopping, and 16% spent between Rp400,000–Rp600,000 per month.
Some spent even more, but their proportion was smaller, as shown in the graph.
"On average, online shoppers spent Rp463,439 per month on e-commerce in the second half of 2024," wrote JakPat in its Indonesia E-Commerce Trends—2nd Semester of 2024 report.
JakPat also found that digital wallets or e-wallets were the most commonly used payment method by respondents when shopping on e-commerce platforms, with a proportion of 76%.
Other widely used payment methods included cash on delivery or COD (64%), mobile banking (47%), and paylater (29%).
This survey involved a total of 2,747 respondents spread across various regions of Indonesia, narrowed down to 2,004 respondents who use e-commerce.
Data collection was conducted online from November 29 to December 9, 2024, with a margin of error of 5%.