Top 10 Best-Selling FMCG Brands on Shopee Indonesia, Q1 2025

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Nabilah Muhamad 12/06/2025 17:26 WIB

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Top 10 FMCG Brands with the Highest Market Share on Shopee Indonesia (Q1 2025)

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Top 10 FMCG Brands with the Highest Market Share on Shopee Indonesia (Q1 2025)

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Market research firm Compas released a list of the best-selling fast-moving consumer goods (FMCG) brands on Shopee Indonesia in Q1 2025.

This list is derived from online crawling research and analysis of 36,000 sales data points from both official and non-official stores on Shopee, with products having a minimum rating of 4 stars.

"Skintific managed to secure the top position with a very strong performance in the skincare and beauty category," Compas wrote in its report on Thursday (5/6/2025).

In Q1 2025, the Canadian skincare brand achieved a 4.10% market share of the total sales value of FMCG products on Shopee Indonesia.

Still from the beauty product category, the next rankings are filled by Wardah with a 2.97% share and Glad2Glow with 2.51%.

Here is the complete list of the top 10 FMCG brands with the largest market share on Shopee Indonesia in Q1 2025:

1. Skintific: 4.10%

2. Wardah: 2.97%

3. Glad2Glow: 2.51%

4. MamyPoko: 2.22%

5. Hanasui: 1.52%

6. Maybelline: 1.47%

7. MS Glow: 1.36%

8. Somethinc: 1.23%

9. Skin1004: 0.98%

10. Make Over: 0.98%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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